In 1911 the Geisha Brand was introduced by the Nozaki brothers, two Japanese brothers working and living in San Francisco. They picked the name Geisha Brand as they found both Mount Fuji and Geishas were recognized by the American public as being typical Japanese. The two brothers, being men, chose for the mysterious woman to represent their products. The product offer includes Geisha Brand Mackerel in tomato sauce and chili sauce, and Geisha Brand Jack Mackerel in tomato sauce and brine, but also other fish and agricultural preserves.